ABOUT APCR
TRUST IS THE NEW INFRASTRUCTURE OF ASEAN
ASEAN is becoming increasingly connected through business, investment, technology, data, tourism and people. But greater connectivity also creates greater reputational risk.
APCR brings together government, business, academia, technology and communication leaders to explore how ASEAN can build, create value from, and protect trust in an increasingly connected world.
APCR 2026
2–4 December 2026
Auditorium UMSU, Medan, North Sumatra, Indonesia
Initiated by PR INDONESIA
WHY APCR? WHY NOW?
A MORE CONNECTED ASEAN NEEDS A STRONGER TRUST ECOSYSTEM
ASEAN is entering a new era of connectivity.
Businesses operate across borders. Digital payments connect markets. Tourism connects cities. Data travels between countries. Artificial intelligence is transforming industries. Social media allows information to move across the region almost instantly.
This creates enormous opportunities. But it also creates new vulnerabilities.
- A deepfake involving a CEO or government leader can spread within hours.
- An online scam can cross national borders.
- A cybersecurity incident can quickly become a reputation crisis.
- False information about a company, city or tourism destination can influence customers, investors and visitors far beyond its country of origin.
The question is no longer simply how ASEAN becomes more connected. The question is:
CAN ASEAN REMAIN TRUSTED AS IT BECOMES MORE CONNECTED?
That is the conversation APCR wants to build.
THE NEW REPUTATION LANDSCAPE
THE RISKS HAVE CHANGED
The age of AI is changing the way trust is created—and destroyed.
- 01
DEEPFAKE & IMPERSONATION
AI-generated video, voice and content can imitate government leaders, CEOs and trusted institutions.
- 02
ONLINE SCAMS & DIGITAL FRAUD
Fraud increasingly operates across platforms, industries and national borders.
- 03
DISINFORMATION
False or manipulated information can influence public perception before institutions have time to respond.
- 04
CYBERSECURITY & DATA BREACHES
A technology incident can quickly become a customer-trust and corporate-reputation crisis.
- 05
CROSS-BORDER REPUTATION CRISIS
A problem originating in one country can affect customers, investors, tourists and stakeholders elsewhere.
- 06
AI & INSTITUTIONAL TRUST
As organisations increasingly use AI, questions of privacy, accountability, transparency and responsible AI become reputation issues.
FROM RISK TO OPPORTUNITY
MORE CONNECTIVITY
Business • Investment • Tourism • Digital Payments • Data • AI • Social Media
MORE OPPORTUNITY
Trade • Growth • Innovation • Collaboration • Investment • Mobility
MORE REPUTATION RISK
Deepfake • Scam • Cyberattack • Disinformation • Impersonation • Data Breach
TRUST BECOMES ECONOMIC INFRASTRUCTURE
PUBLIC TRUST × BUSINESS CONFIDENCE × INSTITUTIONAL REPUTATION
THIS IS WHY APCR EXISTS
NOT ANOTHER PR CONFERENCE.
APCR is a regional platform at the intersection of:
BUSINESS × GOVERNMENT × COMMUNICATION × KNOWLEDGE
We bring together people who normally sit in different rooms:
- Government Leaders, who manage public trust.
- Business Leaders, who depend on customer and investor confidence.
- Communication & Corporate Affairs Leaders, who manage reputation and stakeholder relationships.
- Technology & Data Leaders, who understand emerging digital risks.
- Academics & Researchers, who help transform experience into knowledge.
Because the trust challenges facing ASEAN cannot be solved by communication professionals alone. They require an ecosystem.
THE APCR TRUST FRAMEWORK
BUILD TRUST.
CREATE VALUE.
PROTECT TRUST.
01 — BUILD TRUST
- Leadership
- Governance
- Public Communication
- Stakeholder Engagement
- Institutional Performance
02 — CREATE VALUE
- Business Confidence
- Investment
- Tourism
- Collaboration
- Economic Growth
03 — PROTECT TRUST
- AI Governance
- Cyber Resilience
- Crisis Communication
- Disinformation Response
- Reputation Management
BUILD → CREATE VALUE → PROTECT → REBUILD
FROM SUMATRA TO ASEAN
WHY MEDAN? WHY SUMATRA?
APCR begins in Medan with a simple belief:
Strong ASEAN collaboration can grow from strong regions.
Sumatra sits strategically close to some of ASEAN's major economic centres and possesses significant assets in energy, agriculture, plantations, tourism, finance, logistics, culture and human capital.
APCR wants to create a bridge:
SUMATRA → INDONESIA → ASEAN
Not merely to promote Sumatra, but to connect its leaders, institutions, businesses, ideas and opportunities with the wider ASEAN ecosystem.
FROM SUMATRA TO ASEAN.
ABOUT THE INITIATOR
INITIATED BY PR INDONESIA
Established in 2015, PR INDONESIA is a communication and reputation ecosystem connecting corporations, government institutions, state-owned enterprises, universities, professional associations and communication leaders across Indonesia.
Through APCR, PR INDONESIA is expanding that ecosystem:
FROM NATIONAL COMMUNICATION ECOSYSTEM
TO ASEAN COMMUNICATION ECOSYSTEM.
APCR TEAM
THE PEOPLE BEHIND APCR
- FOUNDER / CHAIRMAN
- Asmono Wikan
- EXECUTIVE DIRECTOR
- Ayu Yulia Yang
- COMMUNICATION
- Fisena Hardiyanto (Head)
- Fikriyah Nur R.
- DIGITAL MANAGEMENT
- Gheraldi Katong (Head)
SECRETARIAT ADDRESS
Rukan Panglima Polim No. 55, Jakarta, IndonesiaASEAN IS BECOMING MORE CONNECTED.
The next challenge is making sure it also becomes more trusted. Join the conversation.
2–4 December 2026 · Auditorium UMSU, Medan, North Sumatra, Indonesia