ASEAN PUBLIC COMMUNICATION & REPUTATION FORUM 2026
THREE DAYS.
THREE QUESTIONS.
ONE TRUST ECOSYSTEM.
2–4 December 2026
Auditorium UMSU, Medan, North Sumatra, Indonesia
APCR brings together government, business, academia, technology and communication leaders to explore how ASEAN can build, create value from, and protect trust in an increasingly connected world.
OVERVIEW
THE THREE-DAY APCR JOURNEY.
- DAY 1 — 2 DECEMBER 2026
HOW DO WE BUILD TRUST?
SUMATRA PUBLIC COMMUNICATION & REPUTATION FORUM
WHERE TRUST IS BUILT — SUMATRA
FROM SUMATRA TO ASEAN: Building Trusted Leadership, Strong Institutions and Regional Reputation
- DAY 2 — 3 DECEMBER 2026
HOW DOES TRUST CREATE VALUE?
ASEAN BUSINESS, TRUST & REPUTATION SUMMIT
WHERE TRUST CREATES VALUE — ASEAN BUSINESS
Business Beyond Borders: Building Growth, Trust and Reputation Across ASEAN
- DAY 3 — 4 DECEMBER 2026
HOW DO WE PROTECT TRUST?
ASEAN KNOWLEDGE, TRUST & REPUTATION FORUM
HOW TRUST IS BUILT — COMMUNICATION, REPUTATION & KNOWLEDGE
Building the Science of Trust & Reputation. From Communication to Trust. From Trust to Business Reputation.
THE APCR TRUST FRAMEWORK
BUILD TRUST CREATE VALUE PROTECT TRUST
PROGRAMME
THE APCR 2026 PROGRAMME.
DAY 1 — 2 DECEMBER 2026
HOW DO WE BUILD TRUST?
SUMATRA PUBLIC COMMUNICATION & REPUTATION FORUM
WHERE TRUST IS BUILT — SUMATRA
FROM SUMATRA TO ASEAN: Building Trusted Leadership, Strong Institutions and Regional Reputation
| TIME | AGENDA | FORMAT / SPEAKERS |
|---|---|---|
| 12.00–13.30 | Registration & Social Networking | TBC |
| 13.30–13.45 | Opening Ceremony Cultural Opening + Indonesia Raya + ASEAN visual opening. | TBC |
| 13.45–13.50 | Welcome to APCR | TBC |
| 13.50–14.00 | Academic Welcome | TBC |
| 14.00–14.20 | Opening Address | TBC |
| 14.20–15.00 | APCR SPECIAL POLICY DIALOGUE Trust Across Borders | TBC |
| 15.00–16.00 | SUMATRA – ASEAN Leadership Dialogue: LEADING WITH TRUST How Regional Leaders Manage Cities with Public Trust & Reputation | TBC |
| 16.00–16.20 | APCR Special Institutional Address: THE RULE OF LAW AND THE FUTURE OF PUBLIC TRUST Building Credible Institutions in an Era of Disruption | TBC |
| 16.20–17.20 | SUMATRA – ASEAN Regional Institution & BUMD Transformation Dialogue From Public Institution to Trusted Institution | TBC |
| 17.20–18.20 | SUMATRA – ASEAN Investment, Public Communication, and Destination Dialogue What Can Sumatra Bring to ASEAN? | TBC |
| 18.20–18.25 | Closing Forum + Photo Session | TBC |
| 18.25–18.40 | Afternoon Tea & Networking | TBC |
Speakers and institutional participation: TBC.
SPEAKERS
SPEAKERS AND INSTITUTIONAL PARTICIPATION.
4 of 4 speakers
COMMUNICATIONAsmono Wikan
Founder & CEO PR INDONESIA
GOVERNMENTIlliza Sa'addudin Djamal
Wali Kota Banda Aceh
SUMATRA
GOVERNMENTDr. Disiplin F. Manao, S.H., M.H.
Ketua Pengadilan Tinggi Tata Usaha Negara (PTTUN) Medan
SUMATRA
BUSINESSLalu Dodot Patria Ary Suprianto
Direktur Operasional dan Hubungan Kelembagaan PNM
SUMATRA
WHO SHOULD ATTEND
WHO SHOULD BE IN THE ROOM?
GOVERNMENT
Governors • Mayors • Public Institutions • Policymakers • Government Communication Leaders
BUSINESS
CEOs • Directors • Corporate Affairs • Public Affairs • Sustainability • Business Strategy
COMMUNICATION
Corporate Communication • Public Relations • Reputation • Crisis Communication • Stakeholder Engagement
TECHNOLOGY
AI • Digital Platforms • Data • Cybersecurity • Digital Infrastructure
KNOWLEDGE
Universities • Researchers • Academics • Think Tanks
NEXT GENERATION
Future Communication Leaders • Young Professionals • Students
VENUE
AUDITORIUM UMSU, MEDAN, NORTH SUMATRA, INDONESIA
FROM SUMATRA TO ASEAN
WHY MEDAN? WHY SUMATRA?
APCR begins in Medan with a simple belief:
Strong ASEAN collaboration can grow from strong regions.
Sumatra sits strategically close to some of ASEAN's major economic centres and possesses significant assets in energy, agriculture, plantations, tourism, finance, logistics, culture and human capital.
APCR wants to create a bridge:
SUMATRA → INDONESIA → ASEAN
Not merely to promote Sumatra, but to connect its leaders, institutions, businesses, ideas and opportunities with the wider ASEAN ecosystem.
APCR Medan Cultural Experience
Discover Medan: A City Built by Diversity
Understanding how culture, migration, commerce and diversity have shaped the identity and reputation of Medan
Destination: Maimun Palace • Heritage Medan/Kesawan • Culinary Medan.
ASEAN IS BECOMING MORE CONNECTED.
The next challenge is making sure it also becomes more trusted.
JOIN THE CONVERSATION.
ASEAN PUBLIC COMMUNICATION & REPUTATION FORUM (APCR) 2026
2–4 December 2026
Auditorium UMSU, Medan, North Sumatra, Indonesia
Building Trust. Shaping Reputation. Connecting ASEAN.